The Top 20 Best Things to Do in Puglia in 2025

There's something magical about Puglia that captures the heart of every discerning traveller. Perhaps it's the way the golden light catches the ancient olive groves, or how the Adriatic breeze carries the scent of wild herbs across the countryside. As experts in luxury villa experiences throughout Italy, we at The Thinking Traveller have spent years uncovering the region's most enchanting secrets. Let us guide you through the finest experiences Puglia has to offer in 2025.

Explore the Enchanting Trulli of Alberobello

A UNESCO Heritage Marvel

The UNESCO World Heritage site of Alberobello stands as a testament to Puglia's unique architectural heritage. These distinctive limestone dwellings, with their iconic conical roofs, create a landscape that seems plucked from a fairytale. The Thinking Traveller's Villa Santoro, a masterfully restored masseria nearby, offers the perfect base for exploring this extraordinary town.

The History Behind the Cones

Dating back to the 14th century, the trulli were originally built using dry stone masonry techniques, without mortar. This peculiar construction method stemmed from a clever tax-evasion scheme under the Kingdom of Naples – structures built without mortar could be quickly dismantled when tax inspectors visited. Today, over 1,500 trulli stand proudly in Alberobello, each telling its own story through symbolic markings on their roofs.

Living History: Modern Trulli Life

While many trulli have been converted into shops, museums, and restaurants, some remain family homes, offering a glimpse into contemporary life within these historic structures. The Thinking Traveller can arrange exclusive visits to privately owned trulli, where you can meet local residents and learn about the challenges and joys of maintaining these unique dwellings.

Beyond the Tourist Trail

Away from the main streets, hidden trulli valleys offer peaceful walks through olive groves and vineyards. Our expert guides know the secret paths that lead to abandoned trulli complexes, where the authentic atmosphere of old Puglia still lingers. These lesser-known areas provide extraordinary photography opportunities, especially during the golden hours.

Seasonal Trulli Experiences

Each season brings a different character to Alberobello. Spring sees the trulli surrounded by wildflowers, while summer evenings host cultural events in the historic districts. Autumn brings harvest festivities, and winter transforms the cone-topped town into a magical Christmas village. The Thinking Traveller's concierge service can time your visit to coincide with these special moments.

Savour the Culinary Heritage of Ostuni

The White City's Gastronomic Soul

Ostuni's culinary scene is as striking as its whitewashed architecture. The city's restaurants range from traditional trattorias to Michelin-starred establishments, each offering their interpretation of Puglian cuisine. The Thinking Traveller's Villa Bianca, with its professional kitchen and herb garden, provides the perfect setting for your own culinary adventures.

From Market to Table

The morning market in Ostuni is a sensory delight where local producers display their finest ingredients. Join our expert chefs for guided market tours, learning to select the freshest seafood, seasonal vegetables, and local specialties. These experiences often conclude with cooking workshops in your villa's kitchen.

The Art of Pasta Making

Puglian pasta-making traditions are preserved through generations of local families. Learn the precise techniques for creating orecchiette, the region's signature ear-shaped pasta, alongside other local varieties. Our cooking experiences include intimate sessions with local nonnas who share their closely guarded family recipes.

Olive Oil: Liquid Gold

The ancient olive groves surrounding Ostuni produce some of Italy's finest olive oils. Participate in exclusive tastings led by professional oleologists, learning to distinguish the subtle variations in flavor and quality. The Thinking Traveller arranges private tours of historic olive mills, where traditional and modern production methods coexist.

Wine Pairing and Local Vintages

Complete your culinary journey with carefully curated wine pairings featuring local varieties. Our relationships with prestigious wineries ensure access to limited production wines and vertical tastings of celebrated vintages. Evening wine workshops in your villa's garden offer the perfect end to a day of gastronomic exploration.

Discover the Hidden Beaches of the Salento Peninsula

Secret Coves and Crystal Waters

The Salento Peninsula's coastline holds countless hidden gems known only to locals. From the intimate cove of Porto Badisco to the secluded beaches of Marina Serra, The Thinking Traveller's expert knowledge guides you to these pristine locations. Our Villa Mare, with its private coastal access, offers an exclusive base for beach exploration.

Ancient Coastal Watchtowers

The peninsula's shoreline is dotted with historic watchtowers, silent sentinels that once protected against maritime invaders. These structures now provide dramatic backdrops for beach adventures and photography. Our guides can arrange historical tours combining beach visits with cultural insights.

Marine Life and Underground Caves

The crystalline waters reveal rich marine ecosystems perfect for snorkeling and diving. Underground cave systems, accessible only by boat or through hidden coastal entries, offer extraordinary natural spectacles. The Thinking Traveller arranges expert-guided explorations of these remarkable formations.

Coastal Cuisine and Beach Dining

Experience the ultimate in seaside dining with private beach picnics featuring local specialties. Our chefs prepare traditional fish soups, fresh seafood, and local wines for memorable meals by the shore. Evening beach barbecues at your villa combine gourmet cuisine with spectacular sunset views.

Watersports and Coastal Activities

From traditional wooden boat excursions to modern paddleboarding adventures, the peninsula offers various ways to enjoy the sea. The Thinking Traveller can arrange equipment rental and expert instruction, ensuring safe and enjoyable water activities for all skill levels.

Immerse Yourself in Lecce's Baroque Splendor

The Florence of the South

Lecce's extraordinary baroque architecture represents the pinnacle of 17th-century artistic achievement. The local limestone, soft and honey-colored, allowed artisans to create elaborate decorative elements that transform building façades into intricate works of art. The Thinking Traveller's Villa Barocco offers a luxurious base in a restored palazzo, complete with period features and modern amenities.

Masters of Stone: The Baroque Craftsmen

The city's baroque excellence stems from generations of skilled stoneworkers. Their legacy lives on in every cherub, gargoyle, and floral motif adorning Lecce's churches and palaces. Our expert guides can arrange private tours of modern stone-carving workshops, where contemporary artisans maintain these ancient traditions.

Hidden Courtyards and Secret Gardens

Behind Lecce's grand façades lie enchanting private courtyards and gardens rarely seen by visitors. Through The Thinking Traveller's exclusive connections, gain access to these hidden spaces, where aristocratic families still maintain centuries-old gardens and private art collections.

The Spiritual Heart: Basilica di Santa Croce

The basilica represents the pinnacle of Lecce's baroque expression, with its fantastical façade taking 200 years to complete. Our professional guides offer in-depth tours exploring the symbolism and history behind each sculptural element, including private access to areas usually closed to the public.

Evening Baroque Concerts and Cultural Events

Experience Lecce's baroque heritage through exclusive musical performances in historic venues. The Thinking Traveller arranges private concerts in palazzo courtyards and intimate cultural evenings featuring local musicians and historians.

Experience the Ancient Olive Oil Traditions

The Millennial Olive Groves

Puglia's ancient olive trees, some over 3,000 years old, stand as living monuments to the region's agricultural heritage. These gnarled giants, with trunks sculpted by time, produce some of the world's finest olive oil. The Thinking Traveller's collection includes villas set among these historic groves, offering an immersive experience in Puglia's olive culture.

From Tree to Table: The Harvest Experience

Participate in the traditional olive harvest, where age-old techniques meet modern methods. Our connections with local producers allow guests to join family harvesting teams, learning the careful methods that ensure the highest quality oil. The experience concludes with fresh-pressed oil tastings at historic masserias.

The Art of Oil Tasting

Learn to discern the subtle characteristics of different olive oils through expert-led tastings. Professional oleologists guide you through the nuances of flavor, aroma, and color, teaching you to identify the qualities that make Puglian oil exceptional. Your villa's kitchen comes stocked with a curated selection of local oils for your culinary experiments.

Traditional Press Houses and Modern Mills

Visit both historic and contemporary olive mills to understand the evolution of oil production. Ancient underground press houses, with their massive stone wheels, contrast with modern facilities using cold-press technology. The Thinking Traveller arranges private tours and demonstrations at both types of facilities.

Culinary Applications and Oil-Based Treatments

Beyond the kitchen, discover olive oil's role in traditional wellness practices. From spa treatments to beauty remedies, learn how local families have used this versatile product for generations. Our in-villa chefs demonstrate the proper use of different oil varieties in traditional Puglian recipes.

Explore the Gargano National Park

The Wild Heart of Puglia

Gargano National Park represents Italy's biodiversity at its finest, encompassing ancient forests, dramatic coastlines, and rare ecological systems. The Thinking Traveller's Villa Gargano provides luxurious accommodation on the park's edge, offering immediate access to this natural paradise.

The Foresta Umbra Experience

Deep within the park, the Foresta Umbra ("Shaded Forest") harbors centuries-old beech trees and rare orchid species. Our expert naturalists guide you through hidden trails, sharing insights about the forest's ecosystem and its vital role in the region's climate. Private picnics in scenic clearings feature local products from park communities.

Coastal Treasures and Marine Life

The park's coastline alternates between white limestone cliffs and secluded beaches. Join marine biologists for guided snorkeling tours in protected bays, discovering the rich underwater life of the Adriatic. The Thinking Traveller arranges private boat tours to explore otherwise inaccessible coastal features.

Mountain Adventures and Traditional Villages

The park's interior reveals medieval villages perched on hillsides and ancient pilgrim routes. Our guides lead tailored hiking and cycling experiences, ranging from gentle nature walks to challenging mountain trails. Each expedition includes cultural stops in traditional communities, where local customs remain strong.

Seasonal Wildlife Observation

Throughout the year, the park offers unique wildlife viewing opportunities. From spring bird migrations to autumn deer rutting, our specialist guides know the best locations and times for wildlife observation. Professional photography workshops can be arranged to capture the park's natural beauty.

Dive into the Crystal Waters of Polignano a Mare

The Poetry of Cliffs and Sea

Polignano a Mare, birthplace of the famous singer Domenico Modugno, rises dramatically from limestone cliffs above the Adriatic. The Thinking Traveller's Villa Marina offers spectacular views of this iconic coastline, with private access to secluded swimming spots below the cliffs.

Historic Old Town Exploration

The ancient centro storico, with its whitewashed buildings and flower-draped balconies, tells stories of Roman, Byzantine, and Norman influences. Our expert guides lead intimate walking tours through narrow lanes and hidden piazzas, revealing the town's rich maritime history.

Culinary Adventures in Sea Caves

Experience unique dining in Grotta Palazzese, a restaurant set within a natural cave overlooking the sea. The Thinking Traveller arranges private dining experiences in various atmospheric locations, including exclusive cave-side aperitivos and sunset dinners.

Water Sports and Cliff Diving

While the town is famous for hosting Red Bull cliff diving events, visitors can enjoy safer aquatic adventures suitable for all skill levels. Our certified instructors offer guided swimming, snorkeling, and boat tours exploring the coastline's hidden caves and coves.

Cultural Events and Modern Arts

Polignano's vibrant cultural scene includes music festivals, poetry readings, and contemporary art exhibitions. The Thinking Traveller's concierge service provides privileged access to these events, often arranging private viewings and meet-the-artist experiences.

Witness the Traditional Festivals

The Feast of San Nicola

Bari's patron saint celebration transforms the city into a spectacular display of faith and tradition. Through The Thinking Traveller's local connections, experience the festival from privileged viewing positions, including private balconies overlooking the procession route.

La Notte della Taranta

This famous festival celebrating traditional pizzica music draws performers from across the Mediterranean. Our exclusive arrangements include backstage access, private dance lessons with festival performers, and preferred seating at main events.

Historical Reenactments and Medieval Festivals

Throughout Puglia, towns recreate historical events with elaborate costumes and pageantry. The Thinking Traveller arranges VIP access to these celebrations, including participation in traditional banquets and private tours of festival preparations.

Religious Processions and Sacred Traditions

Easter and Christmas celebrations showcase Puglia's deep religious heritage. Experience intimate local traditions, from candlelit processions to living nativity scenes, with insider access arranged through our local connections.

Contemporary Festival Scene

Modern music and arts festivals complement traditional celebrations. Our concierge service secures premium access to these events, often including exclusive meet-and-greets with performers and special villa-based preview events.

Master the Art of Puglian Wine

Understanding Local Varietals

Puglia's indigenous grape varieties produce wines of distinctive character. The Thinking Traveller's Villa Vino features a professional tasting room where our sommeliers introduce guests to prestigious local wines, from robust Primitivo to elegant Negroamaro.

Historic Wineries and Modern Innovation

Visit centuries-old wineries where traditional methods meet contemporary techniques. Our relationships with prestigious producers provide access to private cellars and exclusive tastings of limited-production wines not available to the general public.

Vineyard Experiences Through the Seasons

From spring bud break to autumn harvest, experience the viticultural cycle firsthand. The Thinking Traveller arranges hands-on experiences in the vineyards, including grape picking, traditional foot pressing, and blending workshops.

Food and Wine Pairing Mastery

Learn the art of pairing Puglian wines with local cuisine through expert-led workshops. Our in-villa experiences include private tastings with professional sommeliers and themed dinners showcasing perfect wine and food combinations.

Building Your Wine Collection

Develop your knowledge of Puglian wines with guidance from our wine experts. The Thinking Traveller can arrange private purchases from top producers, including rare vintages and exclusive bottlings, with international shipping services available.

Explore the Caves of Castellana

A Journey to the Center of Puglia

The Castellana Caves represent one of Europe's most spectacular karst cave systems. Through The Thinking Traveller's privileged access, explore these magnificent formations during private tours, avoiding the usual crowds. Our expert speleologists reveal the caves' geological secrets during exclusive early morning or evening visits.

The White Cave Experience

The dazzling Grotta Bianca, considered the caves' crown jewel, deserves unhurried appreciation. Our guided tours include extended time in this remarkable chamber, with special lighting arrangements that highlight its pristine alabaster formations.

Underground Photography Sessions

For photography enthusiasts, we arrange specialized cave photography workshops. Professional photographers guide you in capturing the caves' dramatic formations, with exclusive access to areas typically restricted to the public.

Geological History and Formation

Understanding the caves' 90-million-year history adds depth to your visit. Our geology experts provide fascinating insights into the formation processes, current research, and ongoing discoveries within the cave system.

Conservation and Future Preservation

Learn about crucial conservation efforts protecting these natural wonders. The Thinking Traveller supports local scientific research, and our guests can participate in exclusive presentations about cave preservation projects.

Visit the Historic Masserias

Living History in Luxury

Puglia's masserie represent a unique architectural heritage, combining agricultural tradition with defensive design. The Thinking Traveller's Masseria Antica exemplifies the finest restoration of these historic structures, offering modern luxury within centuries-old walls.

Agricultural Traditions Maintained

Many masserie maintain their farming traditions, producing olive oil, wine, and local specialties. Experience authentic farm-to-table living with private tastings and cooking workshops using ingredients harvested from the masseria's own lands.

Architectural Evolution and Design

Understand the fascinating architectural development of these fortified farmhouses. Our expert guides reveal how different historical periods influenced masseria design, from defensive features to baroque embellishments.

Gardens and Sustainable Practices

Historic masseria gardens combine beauty with functionality. Learn about traditional water management systems, medicinal herb gardens, and modern sustainable farming practices maintained in these ancient estates.

Cultural Events and Artistic Retreats

Many masserie host cultural events celebrating local traditions. The Thinking Traveller arranges exclusive access to concerts, art exhibitions, and workshops held in these atmospheric settings.

Experience Traditional Craftsmanship

The Ceramics of Grottaglie

Grottaglie's ceramic tradition dates back centuries. Visit private workshops where master artisans create both traditional and contemporary pieces. The Thinking Traveller arranges hands-on pottery sessions and exclusive demonstrations of ancient techniques.

Lecce's Papier-Mâché Masters

The baroque city's papier-mâché tradition produces remarkably detailed religious statues and decorative items. Our connections provide access to private studios where master craftsmen share their closely guarded techniques.

Textile Traditions and Contemporary Design

From traditional weaving to modern textile design, Puglia maintains a rich fabric-making heritage. Visit private workshops where ancient looms still operate, and participate in weaving demonstrations using traditional patterns.

Metalwork and Decorative Arts

Historic metalworking traditions continue in specialized workshops throughout the region. The Thinking Traveller arranges visits to artisans creating everything from decorative ironwork to fine jewelry using ancient techniques.

Artisan Markets and Private Collections

Access private collections of traditional crafts and participate in exclusive artisan markets. Our connections enable purchases directly from craftsmen, including commissioned pieces created to your specifications.

Sail the Adriatic Coast

Private Yacht Experiences

Navigate Puglia's stunning coastline aboard luxurious private vessels. The Thinking Traveller's Villa Marinara, complete with its own mooring, serves as the perfect starting point for maritime adventures. Our expert skippers create bespoke sailing itineraries tailored to your interests.

Hidden Coves and Secret Beaches

Discover secluded beaches and pristine coves accessible only by sea. Our local captains know every hidden gem along the coast, from secret swimming spots to caves perfect for snorkeling. Enjoy private beach setups complete with gourmet picnics prepared by our chefs.

Sunset and Starlight Cruises

Experience the magic of the Adriatic at dusk and under the stars. The Thinking Traveller arranges exclusive evening cruises featuring champagne tastings, live music, and gourmet dining experiences prepared by our onboard chefs.

Marine Life and Conservation

Engage with marine biologists studying local ecosystems. Our specialized tours focus on dolphin watching, sea turtle conservation, and understanding the rich marine biodiversity of the Adriatic Sea.

Traditional Fishing Experiences

Join local fishermen for authentic fishing experiences using traditional methods. Learn about sustainable fishing practices and enjoy cooking demonstrations using the day's catch aboard your private vessel.

Discover Underground Otranto

Ancient Crypts and Hidden Churches

Beneath Otranto's streets lies a network of fascinating crypts and underground churches. The Thinking Traveller's exclusive access permits exploration of areas typically closed to the public, including private viewing of rare medieval frescoes.

Archaeological Discoveries

Recent excavations continue to reveal new aspects of Otranto's ancient past. Our archaeological experts provide private tours of ongoing dig sites and exclusive access to newly discovered areas.

Underground Olive Mills

Ancient hypogeum olive mills reveal centuries-old production methods. Experience private demonstrations of traditional oil-pressing techniques in these atmospheric underground spaces.

World War II Shelters

Explore the tunnel network that protected Otranto's residents during World War II. Our historians share compelling stories of local resistance and survival through access to private family bunkers.

Hidden Wine Cellars

Visit underground wine cellars carved into Otranto's limestone. The Thinking Traveller arranges exclusive tastings in these atmospheric spaces, featuring rare local vintages and traditional wine-making demonstrations.

Visit the Tremiti Islands

Island-Hopping Adventures

The Tremiti archipelago offers an escape to pristine nature and crystal-clear waters. The Thinking Traveller arranges private boat transfers and exclusive island tours, allowing you to explore these Adriatic gems at your own pace.

Marine Reserve Exploration

Discover the protected waters of the marine reserve with expert guides. Our specialized diving and snorkeling expeditions reveal vibrant coral reefs, ancient shipwrecks, and rich marine life.

Historical Monasteries and Fortifications

Explore the islands' fascinating religious and military heritage. Through our connections, gain private access to the historic monastery of Santa Maria a Mare and ancient fortifications usually closed to visitors.

Coastal Walking Trails

Experience the islands' natural beauty through carefully curated walking tours. Our expert guides lead you along scenic coastal paths, sharing insights about local flora, fauna, and geology.

Gastronomic Island Traditions

Savor the unique culinary heritage of the Tremiti Islands. The Thinking Traveller arranges private cooking demonstrations featuring local specialties and exclusive dining experiences in historic locations.

Experience Rural Life in Valle d'Itria

Traditional Farm Life

The verdant Valle d'Itria offers authentic immersion in Puglia's agricultural heritage. The Thinking Traveller's Villa Valle, set among ancient olive groves and vineyards, provides the perfect base for experiencing traditional farm life. Participate in seasonal activities from grape harvesting to olive picking.

Cheese-Making Traditions

Learn the art of traditional cheese-making from local masters. Our exclusive arrangements include private demonstrations of mozzarella and burrata making, with hands-on experiences in family-run caseifici (dairy farms) not typically open to visitors.

Botanical Gardens and Herb Walks

Explore private botanical gardens showcasing the region's rich flora. Expert botanists guide you through herb walks, explaining traditional medicinal uses and culinary applications. The Thinking Traveller arranges exclusive garden tours and herb-cultivation workshops.

Rural Festivals and Traditions

Experience authentic rural celebrations throughout the year. From blessing of the fields to harvest festivals, our local connections provide privileged access to community events and private family celebrations.

Sustainable Agriculture

Learn about traditional and modern sustainable farming practices. Visit organic farms and participate in workshops on permaculture, traditional crop rotation, and water conservation methods used in this historically dry region.

Explore Bari's Old Town

Culinary Streets and Local Life

Bari Vecchia's narrow streets pulse with authentic daily life. The Thinking Traveller arranges intimate walking tours led by local residents, including visits to private homes where traditional pasta-making continues daily.

Historical Palace Access

Through our exclusive connections, gain entry to privately owned historical palaces rarely open to the public. Experience the grandeur of noble Barese families' homes while learning about their historical significance.

Sacred Art and Architecture

Explore Bari's magnificent churches with expert art historians. Our private tours include exclusive access to the Basilica of San Nicola's treasury and behind-the-scenes areas of the cathedral.

Traditional Craft Workshops

Visit artisan workshops maintaining centuries-old crafts. The Thinking Traveller arranges private demonstrations of traditional soap-making, wooden boat building, and religious artifact restoration.

Evening Culture and Entertainment

Experience Bari's vibrant evening culture through exclusive access to cultural events, private musical performances, and traditional entertainment in historic settings.

Discover Modern Pugliese Design

Contemporary Architecture

Witness how modern architects interpret Puglia's traditional building styles. The Thinking Traveller's portfolio includes cutting-edge villas that showcase the best in contemporary Pugliese design, blending historical elements with modern aesthetics.

Design Studios and Galleries

Visit private design studios and galleries showcasing contemporary Pugliese artists and designers. Our connections provide exclusive access to workshops and private collections not open to the general public.

Sustainable Design Innovation

Explore innovative projects combining traditional materials with sustainable technology. Meet architects and designers leading Puglia's eco-friendly building movement through private tours and presentations.

Artistic Communities

Experience Puglia's thriving artistic communities through studio visits and private exhibitions. The Thinking Traveller arranges exclusive meetings with prominent local artists and access to works in progress.

Modern Craft Evolution

Discover how traditional crafts evolve through contemporary interpretation. Visit workshops where ancient techniques meet modern design, with opportunities to commission unique pieces.

Practice Yoga in Ancient Olive Groves

Dawn Yoga Sessions

Begin your day with private yoga sessions amid centuries-old olive trees. The Thinking Traveller arranges expert instructors who blend traditional yoga practices with the natural rhythms of Pugliese rural life.

Meditation and Mindfulness

Experience guided meditation in carefully chosen locations of natural beauty. Our wellness experts create bespoke programs combining traditional practices with local spiritual traditions.

Movement and Nature

Participate in specialized movement classes that connect with the natural environment. From tai chi among the olive trees to guided nature walks, our instructors create unique outdoor wellness experiences.

Holistic Wellness Retreats

Enjoy comprehensive wellness programs at your private villa. The Thinking Traveller coordinates with local practitioners to offer massage, aromatherapy, and other therapeutic treatments using local ingredients.

Sunset Sound Healing

Experience traditional sound healing sessions at sunset in ancient olive groves. Our specialists use traditional instruments and techniques in harmonic resonance with nature.

Photography Tours at Golden Hour

Landscape Photography

Capture Puglia's dramatic landscapes during optimal light conditions. The Thinking Traveller's Villa Vista offers prime locations for photography, with professional photographers available for private guidance.

Cultural Documentation

Learn to photograph local traditions and daily life with sensitivity and skill. Our photography guides provide exclusive access to traditional ceremonies and private family celebrations.

Architectural Studies

Master the art of architectural photography amid Puglia's diverse building styles. Expert photographers guide you through techniques for capturing everything from ancient trulli to baroque churches.

Marine and Coastal Photography

Develop skills in coastal and marine photography. Specialized workshops cover techniques for capturing seascapes, underwater scenes, and maritime life.

Traditional Portrait Sessions

Learn portrait photography while documenting local characters and craftspeople. The Thinking Traveller arranges private sessions with traditional artisans and local families in authentic settings.

Conclusion

Puglia's rich tapestry of experiences awaits your discovery. Through The Thinking Traveller's unparalleled local knowledge and exclusive villa collection, each of these activities becomes part of an unforgettable journey into the heart of Italy's most fascinating region. Contact our team to begin crafting your perfect Puglian adventure for 2025.